CUNA Promotes a Get-Out-Vote Drive for the Mid-Term Elections
In advance of the Nov. 2 elections, CUNA is stepping up its grassroots advocacy with what it calls a refined "partisan communication" campaign aimed at bringing more direct involvement by CU members with candidates.
CUNA officials said its most recent success with the get-out-the-member-vote technique occurred in August in Georgia when it teamed up with Gwinnett FCU of Lawrenceville and Georgia Credit Union Affiliates for an 8,000-piece mailing to support a U.S. House candidate in a crowded primary field.
While online messaging is also effective in member vote-getting, CUNA has found the direct mail approach produces higher results "and is more targeted at individual households," said Hawkins.
Asked how many other partisan campaigns might be launched or what CUs might be included for the Nov. 2 election, Hawkins declined to discuss them, adding "they will be apparent after the elections."