Moving quickly over the weekend, FoolProof, the Florida-based consumer advocacy initiative, partnered with 15 state leagues and took a leadership role on the corporate takeover crisis by producing and distributing a free 90-second video for CUs.
"The minute we heard the news, we wanted to do a video all credit unions--not just FoolProof credit unions--could use to put the corporate takeovers in perspective," said Will deHoo, FoolProof's founder and CEO. "Remar Sutton, our chairman, and I were in Austin, so we began work on a script. Our full-time video crew was in California so we contacted them and they actually began shooting Saturday morning."
According to deHoo, the corporate takeover video went live Monday morning on an inside page of the FoolProof websites at FoolProof credit unions in 35 states. It was also placed on the websites of the 15 state trade associations sponsoring FoolProof, the financial literacy program. An article by Sutton accompanies the video.
"We hope credit unions won't receive a lot of questions about this," Sutton said, "but if they do, we believe these two tools can be of value to any credit union."
Sutton said, "We are really proud that FoolProof can move quickly, decisively--and creatively--when we need to be there for credit unions."
Both the video and an article are available for free to all credit unions, DeHoo said, by going to www.foolproofnational.com and clicking on "Corporate Takeover Video."
FoolProof, based in Melbourne, Fla., said it had already received 'thank yous' from a number of participating CUs. It said it expects that hundreds of non-FoolProof credit unions will be downloading the video today.