The $500 million Hughes Federal Credit Union of Tucson has landed the University of Arizona head basketball coach as a TV representative for the coming season.
"This new association is a great fit for UA Athletics, Coach Miller and Hughes Federal Credit Union," said John Sansbury, Hughes chairman when announcing the news Tuesday. "Both their organization and ours are part of a proud tradition and have a strong commitment to community. We look forward to a relationship that raises awareness for UA sports and for Hughes."
The coach, Sean Miller, will start appearing in TV commercials this week trumpeting Hughes as a CU which "improves financial lives of its members."
The Tucson CU has long been a sponsor of the UA Athletics program with the branding now being enhanced, said Kellie Terhune Neely, vice president for marketing.
The 30 and 60-second commercials were produced by the Tucci Creative agency of Tucson.
In addition to its sponsorship of UA Athletics, the CU also partners with the UA Family Finance Day, UA Credit-Wise Cats, UA Take Charge America Institute for Consumer Financial Education and Research, the United Way of Tucson's Financial Stability Partnership and Financial Education Collaborative of Southern Arizona
Also as part of the promotion, Hughes will promote its "four star" Bauer Financial rating in the ads, said Neely.
"We've been rated 'excellent' to 'superior' and have been a 'recommended' financial institution for every quarter in the past 20 years by Bauer Financial," said Sansbury.