Customized mobile websites for credit unions is the latest offering fromBeyond Marketing LLC
, a CUSO specializing in multi-channel credit union marketing, public relations and advertising.
The BMobile service provides a credit union-specific site in a concise format specifically sized for a smartphone screen.
"Smartphone users can't access the information they want from a traditional website because the screen size is too large for a smartphone," said Curtis Hays, the CUSO's director of strategy.
Lenexa, Kan.-based Beyond Marketing said it provides market research and planning, brand development, Web, print and broadcast design and production and advertising and public relations services.