NAFCU President/CEO Fred Becker was cited for leading his organizations advocacy and public relations efforts when CEO Update named him one of the top Washington, D.C. association CEOs.
"This CEO (and his seemingly tireless public relations team) has been front and center in efforts to distance "prudent and consumer-friendly" credit unions from other, more troubled segments of the finance sector. The group also launched programs to help credit unions attract younger members, including Generation Y strategic growth education sessions, presentations by demographics experts and social media workshops," the newsletter said of Becker.
The newsletter included 17 other association leaders on its list. To compile its list, it spoke to association leaders, executive recruiters and others with expertise in the field.