There's a new look and feel to RSM McGladrey Inc. and McGladrey & Pullen LLP.
The CPA firm and tax and consulting services provider will now be branded as simply McGladrey.
The firms recently realigned to focus on national lines of business and industry. The new brand positioning will be promoted through an integrated, nationwide marketing campaign including new television and print advertising, featuring PGA TOUR professional and Team McGladrey member Zach Johnson with his caddie Damon Green.
The underlying theme of "Experience the Power of Being Understood" theme is designed to reflect McGladrey's brand promise to understand clients' needs, challenges and industries to help clients make clear and confident business decisions.