The $1.3 billion Greylock Federal Union, headquartered in Pittsfield, Mass., has launched a marketing campaign aimed at broadening its brand in the community.
Greylock launched the campaign after the unexpected resignation of its former CEO, Angelo Stracuzzi in early June. Stracuzzi had largely been the face and voice of the credit union, appearing frequently in print advertising and especially radio spots where community members would often hear his advice to "tell them Angelo sent you."
The new campaign's print advertising features numbers of different Greylock employees and what they do for the credit union and its members. One print ad presents them as a group, while others present them as individual employees.
The credit union has not yet commented on how widely or how long the campaign would run.