An Interchange Blitz
CUNA and state leagues said last week their massive lobbying effort to oppose the Durbin interchange amendment triggered an estimated 35,000 letters and e-mail messages to U.S. senators, but that was apparently dwarfed by retailers' counter campaign.
Both CUNA and NAFCU voicing disappointment the Senate vote for the amendment clearing the way for the Federal Reserve to regulate "reasonable and proportional" interchange rates on debit cards.
"Merchants and retailers garnered a surmounting 92,000 letters from Illinois alone," noted the California/Nevada Credit Union League in an e-mail message to its supporters.
The California/Nevada league said it counted 9,000 communications over the last week, all part of its "Connect for the Cause" campaign.
Meanwhile, the Pennsylvania Credit Union Association said it generated 600 e-mails or letters to its two senators, both of whom voted in favor of the amendment.
The North Carolina Credit Union League also detailed its lobbying role with its congressional delegation, praising CUs for doing "a terrific job delivering our message at a critical moment in the legislative process."