Members Go 'Nuts for First Tech'
First Tech Credit Union's dynamic squirrel duo Chuck and Leroy have been tapped to attract new members.
The Beaverton, Ore-based credit union has launched a new television spot and microsite www.nutsforfirsttech.com , designed to bring Chuck's First Tech member benefits to life. An interactive tour of Chuck's treehouse provides not only a peek at squirrel life but guests also learn how First Tech can help move their financial life forward. From budgeting wisely to saving for retirement to banking online, guests will learn all about the benefits of being a First Tech member just by looking around the treehouse. Visitors can also have some fun testing their squirrel IQ, tackling a classic puzzler or testing their balance in a high wire acorn challenge.
In conjunction with the online campaign, First Tech is offering new members $50 when they open a checking account with direct deposit through June 7, 2010.