Study Suggests Shared Branching CUs Have More Profitable Members
A study commissioned by CO-OP Financial Services, the parent CUSO of CO-OP Shared Branching, reports that credit union members who use their credit union's shared branching services are more profitable for their CUs.
"A total of 38.6% of the households that use shared branching are profitable, which is 10% more than the 28.8% of households that do not use shared branching and are profitable," the CUSO reported when announcing the study. "On average, the annual household profit for shared branching users was $90.25, compared to profit of only $7.07 on households that do not use shared branching. After applying the direct costs associated with shared branching transactions, the average profit was still $47.53."
The Raddon Financial Group conducted the survey of 25 shared branching credit unions at selected times over 2008 and 2009. The credit unions were deliberately chosen to reflect different regions, asset sizes and types of charter.