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From the April-14, 2010 issue of Credit Union Times Magazine • Subscribe!

Large CU Signs for Shared Branching

The more than $1 billion Pacific Service Credit Union has joined the Financial Service Centers Cooperative to start offering its roughly 65,000 members shared branching services.

"In California, approximately 21,000 of our members live within five miles of over 300 shared branching service facilities. At that proximity, convenient and secure access to in-branch service is now a short distance away for a large percentage of our members," stated Jenna Perron, chief operations officer for Pacific Service CU. "Our decision to offer shared branching further enhances the service experience we provide our members and our organization remains within our operational efficiency target," Perron added.

Pacific Service CU provides the locations of service facilities on the ATM locator found on its Web site (pacificservice.org/online-services/shared-branching). Locator applications offer download capability for GPS and "Send to Phone" navigation to make finding each service location simple.

Under the brand of CU Service Centers, the shared branching program brings together 1,300 participating credit unions in a nationwide network of service locations. Included in the shared branching program are physical branch locations, a 24/7 call center and Vcom service kiosks located at 7-Eleven stores.

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