FoolProof, the Web-based financial literacy package piloted two years ago by the Credit Union Associations of Colorado/Wyoming, is on a roll signing up last week its 10,000th user overall and now counting 750 high schools.
FoolProof's backers and users claim the turnkey program is a new and useful consumer advocacy tool in the "Move Your Money" campaign since it resonates with members and non-members on being candid about products and CU services.
"This program offers, to our members, tough consumer advocacy and it is not an infomercial disguised as advocacy," maintained Tony Budet, president/CEO of the $1.1 billion University FCU of Austin, Texas. Budet says the programs also "differentiates us from what banks are doing."
So far, FoolProof has signed up 11 state leagues with four joining in the past six weeks. A total of 93 CUs from Wisconsin to South Dakota are in the video-driven venture, which has programs for high schools, colleges and adults including community nonprofits.
For one, the $234 million Envision CU of Tallahassee, Fla. last month linked up with the local United Way to offer a co-branded FoolProof financial education Web site for high school and college-aged young people as part of a United Way financial literacy campaign. The site launches April 1.
Also, FoolProof sponsors contend the program has found new popularity with teachers including 95 that signed up over the last 10 days in Pennsylvania after the state's Office of Financial Literacy sent an e-mail notice about the high school curriculum to 6,000 educators.