With its 2010 marketing conference in place and a revamped Web site, the Marketing Association of Credit Unions has a lot to celebrate.
Redesigned with its members in mind, the site, www.macnetwork.org, created by San Diego-based AdEase agency, features a vibrant home page that showcases new technologies and resources. Features include a live Twitter feed of MAC members, a one-click survey and real-time peek into what's going on with MAC's message board. According to Pacific Service CU Assistant Vice President of Marketing/MAC Chair-elect Sarah Cecchin, the new format was created with an eye on supporting a fresh exchange of ideas.
This year's MAC conference theme is "Shelter from the Storm-Thrival Ideas and Tactics for the New Normal" and will open with keynote speaker Bruce Philp, author of How ING Succeeded by Being a Rebel with a Cause.
"We love the word 'thrival,'" said CoastHills Federal Credit Union Senior Vice President of Marketing/MAC Board Chair Scott Coe. "The new normal requires us to thrive, not just survive. We're confident that the value and the relevance of our 2010 conference will bring our association together once again."
Last year's virtual confernce was so well received that MAC now offers members virtual learning labs' every other month.
MAC's annual conference will be held in Palm Desert, Calif., May 26-28.