Survey Finds Mobile Banking Uptake
Nearly all American adults now own a cell phone and 17% of them bank on it, according to a new survey from the Mobile Marketing Association.
The trade group said its latest monthly survey of 1,000 adult U.S. consumers, conducted in mid-January by Luth Research, found that 92% of them have cell phones and 19% of them use mobile banking, translating to 17% for the overall population.
The MMA also said the latest results in its U.S. Consumer Briefing also found that interest levels suggest that mobile usage will grow to 22% within the next year.
Respondents also told the interviewers that they generally prefer informational services such as account balances and branch and ATM locators over transactional services, particularly those involving a third party.