Xceed Financial Credit Union was selected to participate in a class case study conducted by students at Graziadio School of Business and Management at Pepperdine University.
Full-time MBA students at the university will work directly with the credit union to identify strategic and marketing issues and develop solutions. The study will help Xceed better understand the degree of penetration the credit union has with each of its corporate clients.
"After reviewing our company and our business challenges, they felt this case would be a great learning experience for the students, since they've never had a credit union participating in this program," said Kathryn Davis, senior vice president at Xceed.
Student groups will be assigned one segment of the credit unions corporate clients to conduct a market analysis and develop a marketing plan.
"We had an in-person meeting with the Applied Learning Program faculty to develop the case study together. We've also expressed our interest in continuing to participate in the program in the future, if there is availability," Davis said.