Starting March 1, credit union members in specific employee groups will be able to take advantage of an additional price incentive by getting their vehicle loans at a credit union.
As part of the Invest in America program, the "Private Offer" incentive provides members with an additional $750 off a new GM vehicle on top of other incentives. The Private Offer will be available to a different employee group every 60 days.
From March 1 to April 30, the offer will be extended to health care professionals, May and June will be for education professionals, July and August will be for public service professionals, September and October will be for labor and trade professionals and November and December will for military professionals.
In order to offer the incentive to members credit unions should sign up with CUcorp 45 days prior to when the offer is slated to start. Participating credit unions will receive a marketing mailer they can send out to eligible members that has a special code embedded in it so the member can come specifically to that credit union for financing to receive the discount.
"The whole mantra around Invest is helping the U.S. economy. This shows that the program also helps hard working Americans hit hard by the economy and provides credit union's with the opportunity to honor service workers," said Kim Irwin, vice president of Invest in America.
Invest in America worked with Navy Federal Credit Union and Pentagon Federal Credit Union to structure the incentive program.