Determined to sharpen the online credit union brand, CUNA has hired a Nashville, Tenn., vendor to help small and medium-size credit unions with advocacy and product messaging by adopting 3-D-style video technology.
Linked up with SEMPartners Inc., designated as a new strategic vendor or partner, CUNA is encouraging CUs to adopt the use of video pop ups, or overlays, on existing CU Web sites offered in what it calls an "affordable and economical" turnkey package.
CUNA, joined by staffers from SEMPartners, will promote the talking head video product for CU applications at a booth during the annual Governmental Affairs Conference Feb. 21-25 in Washington.
Though the product, CU-VO, was not mentioned, a pilot online broadcast of the overlay offering was seen last week in a message by Dan Mica, CUNA president/CEO, appealing for CU participation and attendance at GAC.
Wes Millar, CUNA's senior vice president of strategic services, said CU-VO can work well for CUs in allowing CEOs or top managers to convey both an advocacy message or to discuss a product with consumers in an appealing, tech-savvy style at minimum expense.