CUNA Debuts 'Pop-Up' Videos
Joining up with a Nashville, Tenn. vendor, CUNA is hoping credit unions can make use of new 3-D video technology for advocacy and product messaging on Web sites as it unveils this week what it calls an "affordable and economical" turnkey package.
Linked up with the firm, SEMPartners Inc, now dubbed a CUNA strategic vendor or partner, CUNA said it expects to promote the new "pop-up" video service for CU applications at a booth during its annual Governmental Affairs Conference Feb. 21-25 in Washington.
"We consider the new CU-VO product ideal for both small and large credit unions in being able to convey both a state of the art advocacy or product message at a minimum of expense but still use the latest Website technology," said Wes Millar, senior vice president of strategic services.
Under the package offer for the proprietary product, CUs can buy custom or off the shelf advocacy videos which are then super-imposed on existing sites with costs ranging anywhere from $500-$1,000 depending on what is included," said Millar.
SEM Partners, a marketing and online firm headquartered in Murfreesboro, a Nashville suburb, said it has been selling the video overlay product it developed for than more a year to colleges, and various retail chains including jewelry and pet stores, formally hooking up with CUNA in December. "We have been conducting some pilot experiments with a few banks in the Nashville area but now look forward to working with credit unions," said Tim Henderson, president of SEMPartners. The firm debuted its first CU-linked Web sites today citing the CUNA- tie-in.