California Credit Union Goes Mobile With New Fiserv Offering
The $371 million credit union is a longtime Fiserv customer. The company said it is among the first adopters of its Mobile Money solution.
Mobile Money offers balances, transfers, bill pay and alerts through text messaging or mobile browser on any mobile device. An iPhone application also is being planned, the company said.
MSEFCU said it launched the mobile service with an eye toward attracting and keeping younger members, including students at the University of California, Merced and Merced College and high school students in Merced and Mariposa counties, but found that adoption has been more widespread since the November launch.
"We decided to offer Mobile Money to better serve the needs of our Gen Y members, and have been pleasantly surprised with other member segments expressing interest in the service as well," said Nancy Deavours, MSEFCU's chief executive officer.
MSEFCU is using the service in a hosted ASP version. It also is available in a licensed in-house version, the company said.