Adams Optimistic About 'Invest' in 2010
After releasing the 2009 numbers for the Invest in America program, CUcorp CEO David Adams said that he has reason to be optimistic about the program in 2010.
In December, credit union members purchased more than 14,000 GM and Chrysler vehicles through Invest in American, a jump of 40% over November.
In 2009, 229, 344 GM and Chrysler cars and trucks were sold through the program, which totaled $3.5 billion in new auto loans.
"The 2009 numbers show that we were able to achieve great results in a very difficult environment. I think we can increase those numbers in 2010. Analysts are predicting a 20% boost in new auto sales in 2010 and credit unions should be able to grab market share through these promotions," Adams said.
Chrysler also announced that it has expanded its Invest in America credit union-preferred pricing program to include all 2010 model year vehicles.