Games Are All Alike to Visa
Anyone who catches part of Visa Inc's., advertising campaign linked to the Vancouver Olympic Games may be forgiven if it sounds an awful lot like the Visa campaign in support of the Beijing games.
With just over three months from the launch of the Vancouver 2010 Olympic Games, Visa Inc. has launched an advertising campaign that echoes substantially the campaign it ran for the 2008 Bejing Olympics. That means credit union Visa issuers will see the usual run of print, televised, and in branch advertising, with images focused on athletes doing extraordinary things and carrying, on television, the voice of noted actor Morgan Freeman.
According to its announcement of the Go World campaign, Visa will build from its campaign for Beijing Olympic games to emphasize athleticism and human triumph through "unique athlete stories" and to downplay elements of the Olympic contests and surrounding policies which might appear divisive.
"Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games," said Antonio Lucio, Chief Marketing Officer of Visa Inc. "To connect with Olympic fans globally, we've taken this platform and created a campaign that transcends borders, resonates with fans' sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement."
In addition, Visa announced that this will be first of its Olympic campaigns which aims to be truly global in its scope and not restricted by national or cultural boundaries. It will also mark the brand's biggest internet commitment so far, launching a Go World Web site that will carry things like down loadable athlete photos and training song lists with music available for purchase. The brand also plans to release six images tied to the Olympics for use on its gift cards.