With clients in Canada, Australia and the Caribbean, the St. Louis-based firm says the move reinforces its position as an international solutions provider. The expansion is also part of NewGround's strategy to grow its client base in places like the U.K. and Spain, where financial institutions are underutilizing opportunities to build customer relationships.
"The U.K. is still using the one-size-fits-all approach to banking, employing traditional retail platforms that are no longer effective in meeting the demanding needs of the consumer today. As we've similarly experienced here in the United States, the top U.K. banks are finding this method no longer works with financial consumers. To build a successful customer relationship in this economy, financial institutions must provide a memorable, personable and customized experience," said NewGround President/CEO Kevin Blair.