The subsidiary of credit union-owned Town North Bank said its new advanced marketing portal will let credit unions customize pre-designed promotional materials by adding their own creative elements, such as unique pictures and color schemes to complement their branding.
The new Web site will streamline management of card promotion and enhance the planning, design, and execution of card marketing campaigns. It provides access to everything credit unions need for card promotions in one convenient online location, TNB said.
The card processor also touted AMP as "an easy-to-use system that eliminates the manual tasks involved in creating and managing a card promotion." Credit unions login to AMP through TNB's secure client center Web site to enroll in a promotion and begin designing promotional materials. As each custom element is added to the promotional piece, the creative image is refreshed and displayed on the user's computer screen, making it easier to review and approve creative materials.
"With AMP, credit unions now can simply and affordably develop one-of-a-kind marketing materials," said Mark Fenner, senior vice president, TNB Card Services. "We've made it easy for our credit union clients to create promotional materials unique to their individual credit union. By automating the process, AMP streamlines the development of a card promotion."