CFE FCU Marketing Aims for a Touchdown

Orange County Public Schools varsity football program recently got a boost from CFE Federal Credit Union.

As part of the partnership agreement, during the 2009 season CFE FCU will advertise at 11 selected high school football games, including six televised by Bright House Sports Network.

The advertisement sponsorship includes two large, on-field stencils of CFE FCU's logo placed in a highly visible place, four PA announcements-one each quarter, and an opportunity to distribute coupons or samples at the events.

The move is nothing new for the Lake Mary, Fla.-based credit union. CFE FCU has been an avid supporter of education through scholarships, in-school branches and in early summer of 2009 in partnership with local school districts, rolled out a new affinity debit card program called MyCFE4Schools. Every time cardholders use their custom debit card for a signature-based transaction, CFE donates five cents to the school district or foundation of their choice in Orange, Osceola or Seminole Counties of Florida.

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