Xceed Financial Federal Credit Union has tapped experiential brand development agency Creative Brand Communications to help refine its brand.
The Los Angeles-based credit union is looking to position itself as a fresh innovative choice that stands out from the competition.
"Xceed Financial Federal Credit Union is evolving their brand at the perfect time. Most financial institutions pull back on marketing efforts during a recession, but those who continue to invest in their brands tend to come out ahead when the tide turns," said Jeff Stephens, CEO of Creative Brand Communications.
Creative Brand Communications is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency. PSST! is the agency's word of mouth marketing division for banks and credit unions, specializing in many forms of word of mouth marketing, including guerrilla marketing, viral marketing, social media, buzz-generation and grassroots marketing.
--mdigiovanni@cutimes.com
