Shell Launches De-Linked Card to Avoid Interchange
HOUSTON -- Shell Oil Products US is launching a card which will enable consumers to purchase gasoline from their stations directly from their checking accounts, bypassing the use and interchange of the debit card.
The company is rolling out the card with a promotion that will run from early January 2009 to June 1 and which will give cardholders a $0.05 discount on gasoline and diesel fuel purchases. After June 1 the discount will drop to $0.02.
Consumers will have to pick up one of the cards at the station and then enroll them online using a valid checking account, the company said.
"We are pleased to be able to offer the Shell Saver Card to consumers at a time when saving, budgeting and managing credit can be very key to personal financial health during this challenging economic cycle," said Elizabeth Hudson, US Consumer Cards, Shell Oil Products US. "This is a timely payment solution and also continues our commitment to helping consumers lower the cost of driving without sacrificing the quality of their fuel."
All Shell Saver Card transactions will be routed through the Shell network and payment processor First Data using First Data's TeleCheck check verification services, the company said.