CAMBRIDGE, Mass. -- According to a Forrester Research survey of more than 10,000 U.S. consumers on how they research and purchase financial products, many shoppers have some idea of what they want but don't research before they buy and buy based on recommendations from friends and family. The Web, meanwhile, plays an important role in all this deciding but not the only role, the think firm said in a recent report, with the online role increasingly focused on search engines, comparison sites and aggregators.
Firm Assesses Consumers' Financial Research Practices
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