MasterCard Sweepstakes Rocks
PURCHASE, N.Y. -- MasterCard is offering chances to meet legends of the rock and country music world as part of its latest sweepstakes promotion.
The "Roots of Rock" will offer five winners a chance to meet Jon Bon Jovi, Eric Clapton and Kenny Chesney. MasterCard users will enter the sweepstakes automatically every time they swipe their cards from July 1 to Aug. 31 of this year.
Four of the five winners will meet the artist of their choice in one of the venues where he got his start. The grand prize winner will join the artist on a return tour of early venues. For Bon Jovi, the venues include those from New York and New Jersey. Winners who choose to meet Eric Clapton will travel to London and those who meet Kenny Chesney will meet him in Nashville, Tenn.
"Consumers' passion for their music is unmatched. Music is something that is very individual, and we know that personalization is something consumers love to experience," said Amy Fuller, a marketing executive with MasterCard Worldwide. "With Roots of Rock, we've created unparalleled music experiences with three of the world's most popular artists, providing consumers with an intimate perspective on these icons that few fans will ever have."
Discover Steps Up Military Rewards
RIVERWOODS, Ill. -- Members of the U.S. military who use Discover cards will have a chance to sharply increase their rewards from the card brand this summer.
Discover has announced that cardholders who make purchases on military bases from July 4 through Labor Day will earn double rewards, either cash back or miles.
"We wanted to recognize and reward those who serve our country by helping them make their money worth more, especially given the difficult economic conditions," said Julie Loeger, senior vice president of brand and product management at Discover Financial Services. "With this program, military families will be able to stretch their dollars on necessities that matter most right now, like gas and groceries."
The program will include more than 175 military bases nationwide, many more bases overseas, and includes everyday purchases like gas, groceries, lodging, telecommunications and other categories of merchants found on-base.
In addition, Discover named Operation Homefront as a cashback bonus partner from July 13 through Labor Day. Operation Homefront is a nonprofit organization that provides emergency assistance and helps to bolster the morale of the troops, their families and wounded warriors when they return home; the program has provided critical assistance to more than 45,000 military families in need. Discover will provide an additional 20% match to the cashback bonus donated by cardmembers to Operation Homefront.
CU Execs Rev Up Vehicles
CLEARWATER, Fla. -- Card Services For Credit Unions has offered a number of different awards this year.
The latest of these were a 2008 Ford Mustang convertible to Alex Casillas. Casillas won the car in a raffle drawn from among those who had visited the CSCU booth at CUNA's Government Affairs Conference. This was the first year that CSCU gave away a car and the association reported that more than 1,100 credit union executives had entered the booth area to learn about CSCU products and services. During that time, they were also entered into the drawing. Four CU executives won Garmin brand navigation systems as well, CSCU reported.
In addition, CSCU has announced that the $61 million TECU Credit Union from Wichita, Kan., won $5,000 as part of a balance transfer contest the association ran. Almost 170 credit unions received kits from CSCU that offered plans how-to tips on balance transfer promotions. At the same time they were entered into the contest and the CU generating the most balance transfers between Jan. 31 and March 31 won the $5,000 prize. TECU saw its average card balances increase from just over $1,700 to more than $2,000 over that period. The CU also saw an increase of 33% in their total outstanding balances, according to the association.