In Savings, Credit Unions Shine Brighter Than Banks, Says Carolina Postal
CHARLOTTE, N.C. -- Carolina Postal Credit Union is shining a spotlight on the latest bankers' illusion. The credit union is on a mission to show members that bankers' new spend and save debit card accounts can't measure up to good old fashioned payroll deduction saving.
To spread the savings word, CPCU is using direct mail, e-mail, banners, Web banners and a new one-stop blog for savings hints and advice at www.BrighterthanaBank.blogspot.com. In addition, recognizing the best marketing starts with employees CPCU has worked with staffers on how to approach, engage and educate members on the importance of payroll deduction.