MADISON, Wis. --The Filene Research Institute is helping credit unions find strategies to attract younger members, younger professionals and younger volunteers with its CU Tomorrow initiative.
As one component of CU Tomorrow, the CU Tomorrow Business Briefs are a series of open-source, young adult business plans for credit unions.
"The credit union system has demonstrated exceptional imagination in findingways to attract younger members, employees and volunteers," said Ben Rogers, driver of the CU Tomorrow project. "The ideasare out there, and CU Tomorrow is designed to share andbuild on them."
The Business Briefs are short documents that provide free innovative ideas andreal-life credit union examples that are designed to be useful for credit unions of all sizes.
The first three Business Brief publications, titled Young Adult Advisors, Credit Card Consolidation Loans and Campus Recruiting: Finding and Keeping Talented Young Employees are available in both print and electronic format.
The Young Adult Advisors brief explores the tools available to credit unions through which to establish an advisory panel of younger members and effective ways to encourage their opinions and attitudes. The Credit Card Consolidation Loans brief discusses the features credit unions might want to incorporate into these products in order to make them attractive to younger members. The publication also offers marketing recommendations to target credit card consolidation loans to younger members. And the Campus Recruiting brief examines effective strategies for attracting prospects for full-time or internship employment in the credit union.
Filene's CU Tomorrow business briefs are downloadable from the Filene Web site (www.filene.com) under the Research link.
Future briefs will be published monthly through the middle of 2009. The Wisconsin Credit Union League and the Maryland & D.C. Credit Union Association have both partnered with the Filene to pilot these briefs with their member credit unions.