As Resource for Financial Education, Credit Unions Are 'FoolProof'
COLORADO SPRINGS, Colo. -- If you ask Colorado and Wyoming Credit Union Associations President John Dill, FoolProof is just the spark needed to further credit union financial education efforts.
"Our associations have long felt like one of the most important pieces for providing service in the credit union system is reaching out to those who need financial education. We have always kept our eye on the best way to deliver that financial product to our credit unions," said Dill. "We saw the opportunity and benefits in FoolProof and quickly determined that this is not only something we want for credit unions in Colorado and Wyoming but for every credit union in the United States."
Able to move on decisions quickly, a partnership between FoolProof Financial Education Systems Inc. and Credit Union Strategic Partners, a wholly owned credit union service organization of the Credit Union Association of Colorado was created.
CUSP will serve as the national distributor for the Web-driven, turnkey financial education tool that Dill says can help credit unions further differentiate themselves by providing an unmatched value proposition.
Created by 28-year-old Founder/President Will deHoo, FoolProof is designed to teach people of all ages about money and financial responsibility.
"I was shocked by the lack of education here in the United States in terms of personal finance," said deHoo. "In Holland my little sister, age 13, was running around with a debit card and had been balancing her checking account. While here I was meeting young adults and teens who didn't know the difference between a credit card and debit card."
deHoo set out to create a financial literacy tool that would be fun, interesting and interactive that would appeal to younger people. To keep the presentation of the information fresh, FoolProof constantly gets input from high school students and young adults alike on what's most effective.
The program consists of two elements: highly interactive modules designed for young people that contain videos, articles, audio, games, animation and music and year-round adult and youth consumer Web sites featuring videos and podcasts. In addition, the FoolProof Web sites feature breaking news and monthly feature segments. No additional software is required, deHoo said. A simple link on the CU's Web site and credit unions are set to run FoolProof.
FoolProof offers five turnkey programs: FoolProof CUHQ, a year-round interactive Web site for young people; FoolProof for High Schools, financial literacy instruction for use in classrooms; FoolProof for Parents and Grandparents; FoolProof Solo, for college-age students; and FoolProof Information Edge, a constantly updated year-round consumer education Web site for adults.
Looking ahead, FoolProof Board Chairman Remar Sutton says this fall foolproofme.com will be launched to help consumers across the country find a local credit union that has free consumer information.
"Credit unions need to own real consumer information that is free of advertisements or infomercials. They have an opportunity to take ownership of providing real financial literacy in their communities," said Sutton. "Our goal is simple, to have real consumer information available for every American."