The first 100 days of an administration can provide a peek through the proverbial looking glass into the future, according to the political analysts I've read. What are the strategies that will define the newly elected? How will they initiate change and create a footprint worth remembering? Where and when will change occur and most importantly, how will it impact my job, my business and my family?
The same can be said for business administration. The first 100 days for the new management team at Credit Union Times has been a period of strategic review and tactical definition, germinating new research projects, reinforcing editorial excellence and implementing several new marketing concepts that will help our advertising clients express their individuality. It is not merely "out with the old and in with the new" but a period focused on you, our loyal readers.
At the CUNA GAC Conference, I outlined a strategy to grow circulation, to improve production to deliver Credit Union Times faster and to employ cutting edge technology to provide creative ways for our advertisers to communicate with readers. I am pleased to report that our circulation is up almost 6% since January, we are releasing news pages faster to speed delivery and our sales execs can explain several new digital marketing concepts that are very different. Granted, we are not yet where we need to be on delivery, but we are working on it.
I also extend an invitation to you for comments and questions. I will use this column to answer your questions, address concerns and field any criticism you wish to throw over the fence to tgreve@cutimes.com.
We are "Respected, Connected and Committed" and in business to serve your need for news.
--Thomas R. Greve
