LATHAM, N.Y. -- Covera Card Solutions is offering credit unions the opportunity to participate in United Way's Pennies for Change program to their members. Through this program, members of participating credit unions can opt to donate one penny every time they use their credit or debit card to make a purchase. The pennies are then donated to United Way to support programs in local communities.
United Way's Pennies for Change initiative involves no participation or sign-up fees for the partnering credit union or credit union members. "We're excited to support United Way by making this turn-key program available," said Kimberly McCumber-Ploof, executive in charge of Covera Card Solutions. "Not only is Pennies for Change an easy way for credit union members to give back to their local communities, it's also synonymous with credit union's 'people helping people' philosophy.
All partnering financial institutions will receive marketing templates from United Way to promote the program to their members. They will also be listed on United Way's website as a participant.
