ST. LOUIS -- Enterprise Car Sales and NewGround, a design company have joined to promote credit union member interest in special used car values through a digital signage graphics program.
Available to credit unions nationwide, the digital content includes high-tech animated images and information developed by NewGround (www.newground.com) exclusively for Enterprise Car Sales. The images are designed to attract the attention of members while they are doing business inside the credit union and aid employees in cross selling. According to studies conducted by NewGround, on average, 75% of members recall seeing content shown on digital signage inside a branch.
"Digital signage is highly effective in its ability to attract attention and spur interest in promotions, products and services," said Jim Kueneke, senior vice president of NewGround's Retail Division. "Our partnership with Enterprise Car Sales ensures credit union employees will have a successful sales tool to provide members with the latest information on used car values."
American Airlines Federal Credit Union, a client of both Enterprise Car Sales and NewGround, has been using digital signage since 2002 and currently has LCD screens in 36 of its 42 locations nationwide. Pedro Noda, eMarketing Manager and Web Master for American Airlines FCU Pedro Noda said Enterprise's partnership with NewGround is beneficial.
"Digital signage is an effective and cost efficient communications tool," said Noda. "When Enterprise announces a sales event at a local branch, we can easily produce a customized screen and scrolling messages at the bottom of the screen at that branch to alert members about the special values that will be offered."
--cburger@cutimes.com
