Fiserv Follows '2.0' with 'CU7'
BROOKFIELD, Wis. -- Fiserv Inc. has launched a new campaign to leverage the collective technologies and marketing strengths of its seven credit union core processing divisions.
The campaign is called "CU7" and is intended to accelerate the company's Fiserv 2.0 strategy in the credit union space by offering its various add-on solutions across the far-reaching enterprise, including online banking, bill pay, card processing, enterprise content management, and compliance tools.
Fiserv launched the campaign at CUNA's Governmental Affairs Conference, where its exhibit included experts on the various products and representatives from each of the core processors, Fiserv said.
"CU7 is a business platform that accelerates our ability to leverage the collective expertise, intelligence and industry insight of more than 2,400 Fiserv professionals who are focused on serving the credit union market," said Scott Butler, a co-president of the Fiserv Credit Union Division.