CAMBRIDGE, Mass. -- The mobile channel may be the channel to channel for credit union marketers who want to reach the younger set, according to Forrester Research. That's where adoption of mobile technology is strongest. But don't leave out the older crowd completely. More than 50% of seniors own mobile phones, too, according to the latest North American Technographics Benchmark Survey of 51,500 U.S. households. The survey also found that to attract the older user, content providers should focus on applications that solve problems, such as navigation.
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, click the "Reprints" link at the top of any article.
From the March-05, 2008 issue of Credit Union Times Magazine • Subscribe!
Younger Set Dominates on Mobile Channel, But Not Exclusively
Want the latest credit union news?
Sign up for our free newsletter today! All the breaking credit union news and information you need to make the right decision for your credit union delivered to your inbox. For free!
Thanks for subscribing, you will start receiving the Daily News Alert tomorrow!
Comments
Resource Center
View All »
Measure and Monitor the Risks and Opportunities in Loan Portfolios
Get a complimentary demo of our loan portfolio analytics and access to the white paper,...
