PHOENIX -- Desert Schools Federal Credit Union wants to help its members get in touch with their checking style.
The credit union has launched a new suite of cutting-edge checking products designed to connect with select target audiences, from Gen Y to retiring Baby Boomers.
"We're speaking the language of our members," said Jason Meyers, director of marketing & PR for the credit union. "And sometimes that language includes fashion trends, use of technology and sophistication."
To differ from other customized checking product offerings, Desert Schools has added an element of style to the "What's your checking style?" campaign designed to engage members in conversations that identify current life stages.
From Desert Connect Checking: "Your First Checking Account" for members in their teens to mid 20s to Desert Skyline Checking for members 55 and over looking for investment and asset protection, there's a checking account product that speaks to every member.
"Every member is unique," said Cathy Graham, assist vice president of marketing for Desert Schools FCU. "Our strategy is to provide customized checking products that meet our members' needs, from opening their first account to planning for retirement."
Plans are underway to develop additional campaigns that tap into member personalities and current trends as a way to offer solutions that build relationships and brand loyalty.
