CAMBRIDGE, Mass. -- Researching and applying for financial products online is still going strong, according to the 2007 North American Technographics Benchmark Survey of 52,000 adults by Forrester Research. The research and advisory firm says credit cards are the dominant financial product sold online, and that overall, online applicants are most often found among key segments like Gen Yers and Gen Xers, longer-tenured online users, and consumers who then conduct transactions online.
Credit Cards Lead Pack in Online Financial Product Applications
Comments
Resource Center
View All »How Enterprise Software Helps Financial Services Firms Improve Efficiency and Reduce Costs
This white paper describes how enterprise software solutions, when built on a flexible and adaptable technology platform, can help financial services firms streamline workflows, consolidate...
Getting Ready for IFRS
This white paper describes how your company can make the transition to IFRS in a timely and cost efficient manner as well as what your...
