ATLANTA -- 'Georgia's Own Battle', a celebration of the state's oldest football rivalry, launched by Georgia's Own Credit Union, wrapped up with the University of Georgia's victory over the Yellow Jackets.
The promotion of this perennial match-up included a Web site (georgiasownbattle.com), billboards, radio, television, game day giveaways and an on-field contestant winning $5,000. "Whether you're a Bulldog loyal or a die-hard Tech fan, this football tradition unites thousands of Georgians across the state by providing months of anticipation about the outcome. By giving fans an additional outlet to get involved with their team, and this game in particular, our hope is to add yet one more layer to the excitement that surrounds this special statewide rivalry," said Georgia's Own CU president/CEO Charlotte Ayers.
As far as the connection between college football and personal finance Ayers says simply, "The people of the Atlanta area are the common denominator."
"We're a 73 year-old Atlanta-based financial institution, and what is important to our members and this community is important to us," added Ayers.
--mdigiovanni@cutimes.com
