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400 CUs Start Using CO-Materials to Market CU Convenience
RANCHO CUCAMONGA, Cal. -- CO-OP Financial Services, the parent CUSO for the nationwide CO-OP Network, reported that 15% of its credit union participants, about 400 CUs, have downloaded and started to use the marketing materials it has provided to help CUs promote CU convenience and access.
"Our goal is to provide credit unions with attractive, cost efficient marketing tools that help dispel the myth that credit unions are inconvenient," says Samantha Smyth, vice president with the Network. "With CO-OP Network and the CU Service Centers, credit unions can leverage their locations, helping them gain more primary checking accounts, grow their membership and compete with banks."
The marketing materials include educational articles as well as customizable print ads, statement inserts, postcards, brochures, Web banners and posters, complete campaigns have been created to highlight CO-OP Network ATMs and CO-OP Shared Branching. Additionally, programs have been tailored that extol the virtues of CO-OP/7-Eleven ATMs, CO-OP Gift Cards, Debit programs, CO-OP Member Rewards and more, the CUSO said.
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