Winter Operations Forum Shines Spotlight on Serving Hispanic Market
MADISON, Wis. -- The Winter Operations Forum hosted this year by Corporate One Federal Credit Union is doing its part to help the corporate credit union network explore new ways to reach the growing Hispanic market.
Hosted in collaboration with World Council of Credit Unions the Operations Forum will be held in Queretaro, Mexico, January 26-30, 2008.
The 2008 Winter Operations Forum will feature speakers on topics such as international payment systems, cross channel risk, risk management, FedACH International services and serving underserved markets. Participants will gain greater perspective on the international credit union system through visits to a credit union office and rural branch.
"The forum's focus on Hispanic outreach has significant relevance in today's world," said WOCCU President/CEO Pete Crear. "With 64% of the 44.3 million Hispanics living in the United States coming from Mexico, Queretaro is an ideal place to highlight the opportunities corporates have in helping reach this growing and largely unbanked market."
As "not-for-profit financial institutions, providing service to their member-owners," credit unions are charged with meeting the challenges of serving the underserved, adds Lisa Coffey, Southeast Corporate Federal Credit Union vice president, item
processing and Corporate Operations Forum committee chairperson.
"The corporate credit union network has a responsibility to assist their credit union members in making a difference for their members and the communities they serve," Coffey said.
Corporate One Federal Credit Union CEO and event host Lee Butke says conference attendees can expect to leave the event with a deeper understanding of the solutions credit unions need to meet member demand, especially in the area of international remittances.
"A new world requires new thinking and solutions," Butke said. "The need is great, but the support of the corporate network at this conference will be a great first step in helping meet the challenges faced by so many."