PHOENIX -- The $3 billion Desert Schools Federal Credit Union unveiled a new e campaign designed to promote its auto loan programs; specifically Member Value Pricing and Dealer Direct.
The campaign features a circus theme with bold colors and a variety of elements from large point of purchase displays to posters and tabletop signage. The tagline for the promotion--"World's Greatest Auto Loans" was created to generate excitement and add a splash of color to the Desert Schools branch network which will reach 60 locations by this summer, the credit union said.
The campaign will also be featured throughout the fast-growing Phoenix metropolitan market with online elements, outdoor billboards, radio spots and direct mail.
"We're hopeful the promotion will spark a dialogue with existing and potential members about getting their next auto loan with Desert Schools," said Alan Macfarlane, creative services supervisor for the credit union. "The campaign was developed by our in-house creative team which includes a talented mix of project specialists, graphic designers and copywriters."