Critical Times Create Space for Xtend to Help Small, Mid-Size Credit Unions Step up Competition Efforts
KENTWOOD, Mich. -- The formula sounds like a win for credit unions: have access to a starting point to pool resources and collectively acquire products and services at lower rates.
That was and still is the premise behind Xtend, Inc., a multi-owned CUSO formed in 2002 and a strategic business partner of CU*Answers, a technical and operational solution provider to 167 credit unions. Nearly five years later, Xtend, which is owned by 37 credit unions, has extended its reach to offer bookkeeping services, member contact services, mortgage servicing, partnered liquidity opportunities, shared branching, member surveys, and insurance services. The CUSO's affinity for smaller credit unions and helping them to compete on a larger scale still holds true, said Scott Collins, president.