BEDFORD, Ind. -- Hoosier Hills Credit Union is giving members an opportunity to become $1,000 richer.
Each month, HHCU members earn chances to win one of five $1,000 cash grand prizes, simply by enrolling and participating in the standard programs available to every member.
Here is how it works. Members earn "points", or chances to win through a variety of criteria, including checking account balance at the end of the month, participation in automatic bill pay, online banking and other services. Each point earned is another chance to win the grand prize. Members who already have a checking account are automatically enrolled in the sweepstakes, and must personally opt out in order to not participate.
"When you add the Sweepstakes Checking feature to our current checking account program--which is already 'free', pays dividends, provides free bill pay and electronic statements plus free debit cards and more free ATM access than any other financial institution on our market--we believe consumers win big compared to what our competitors are offering," said HHCU President George McNichols. "I think we will have a lot of fun with the new product feature and over the next 12 months, 60 members are going to have an extra $1,000 to use however they choose. It's exciting." Currently the sweepstakes are being promoted via billboards, direct mail and the CU's Web site however plans are underway to expand promotion efforts. Winners will be notified by phone with the audio from the conversations captured for future use in marketing campaigns. As part of that call, HHCU staffers will arrange a time for the members to visit their branches, in order to present them with an oversized-check representing their $1,000 prize. Those visits will be photographed and filmed, also for use in future marketing campaigns.
Tracking is key as member responses to the program will be meticulously catalogued, and used to determine new criteria for points allowances in coming months.
HHCU expectations are high that the Sweepstakes Checking program will not only attract new members, but also encourage existing members to enroll in additional programs.