ARLINGTON, Va. -- NAFCU Services Corporation, NAFCU's preferred partner program has named a card consultant firm to the program for the first time. Alliance Financial Services LLC provides consulting, advisory and brokerage services to payment card issuers, and specializes in helping credit unions maximize the value that they have in their credit and debit card businesses, NAFCU said.
"Credit unions are being challenged to run their operations more efficiently, and to maximize potential revenue growth from all sources," said David Frankil, president of NAFCU Services. "Card programs represent both a major opportunity for growth and a focus for operational improvements. Alliance has over 20 years of experience working with credit unions on both fronts."
"Alliance Financial Services specializes in card portfolio evaluation and assessment," noted Jerry Coyne, COO of Alliance Financial. "Our industry knowledge, proprietary modeling capabilities and unbiased approach provide our clients with valuable insight to help them make informed decisions on their credit and debit card programs."
Frankil explained that NAFCU had wanted to focus the preferred partner program more on helping credit unions meet more of their ongoing challenges. Conversations with credit union CEOs and operational executives had continually brought up the challenge of helping credit unions better understand and use tools to strengthen their card programs, he explained.
Alliance is offering NAFCU members a free comprehensive credit card portfolio assessment and market valuation to help define strategic options for improvement. It has helped hundreds of organizations execute successful marketing strategies and develop mutually beneficial consumer lending partnerships, leveraging their long-standing relationships with the major card issuers and thorough understanding of all facets of the payments industry.
Alliance Financial is a Newton, Mass.-based company that helps credit unions grow through a greater understanding of the opportunities presented by the payments industry. Alliance provides leadership in developing recommendations and strategic partnerships, which apply their thorough understanding of the payments industry and its players. Its executives deliver results for clients through a collaborative approach, founded on trust, competence and the highest standards of excellence, NAFCU said. --firstname.lastname@example.org