PHOENIX -- Positioning itself for future asset growth, the $2.9 billion Desert Schools Federal Credit Union announced last week it has added what it calls "a new layer of management structure" by promoting three vice presidents to senior vice presidents.
"We have become a more complex organization," declared Susan Frank, president/CEO of the state's largest CU citing the need for a revamped management structure to handle branch and product expansion. It is the first time the CU has had the SVP designation.
Promoted from vice president to SVP were: Ron Amstutz, Robin O'Rourke and David Strachan.
In citing recent growth, Frank noted that Desert Schools "is quickly approaching 60 branch locations, 1,300 employees and $3 billion in assets" a figure it expects to reach this summer. Therefore, she said the CU needs a streamlined structure to accommodate the changes.
Under the framework, Amstutz will oversee such areas as marketing, member support, community development and security while O'Rourke will be directing business, consumer, indirect lending and real estate/home equity.
Strachan will lead branch operations, human resources, training and deposit products among other areas.