At the heart of the membership issue is an aging population--the result of the vast majority of the large Baby Boom generation moving into the 45-plus crowd, with a comparatively limited number of Generation Xers to fill the void. With the average adult member at 47 years old, about three years older than the average adult nonmember, and with just 6% of members between the ages of 18 and 24, those credit unions that take steps to both make more loans and to attract new/and or future peak borrowers will likely be the most successful at building their loan volume and surviving the peak-borrower shortage.
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From the February-28, 2007 issue of Credit Union Times Magazine • Subscribe!
Credit Unions Face Void
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