Staking Out the Stats
Targeted Hispanic Marketing Spending to Increase
MCLEAN, Va. -- An Association of Hispanic Advertising Agencies survey finds that corporate ad spending targeting the Hispanic market is on the rise.
In 2007, more than 30% of respondents are predicting budget growth of more than 10%. Respondents cited the 2000 Census data as the most significant milestone attributed to the growth of the more than $5 billion U.S. Hispanic advertising industry.
Some 75.9% believe the finance industry will increase spending most significantly over the next five years.
Further defining the complexities of Latinos as well as slices of this multifaceted population is viewed by more than 63% of respondents as the top significant change in the U.S. industry. The influx of ad dollars to reach the coveted Hispanic segment was recognized by more than 56% of respondents and marketing with the Latino cultural identity in mind were viewed as other significant developments that will shape the industry moving forward.