CHARLESTON, S.C. -- South Carolina Federal Credit Union has found a charitable expression of its newly introduced theme of keeping people "one step ahead" of life's many challenges.
The credit union has launched a major initiative to provide thousands of shoes to underprivileged people this holiday season. "South Carolina Federal realizes that simple things make a huge? difference in a person's life," said Scott Woods, president and CEO of South Carolina Federal. "By hosting this shoe drive, we put our? theme of "One Step Ahead" into action, and serve a real community need by helping thousands of disadvantaged citizens."
Kicked off on November 1 and running through December 15th, the credit union is accepting donations of "gently used" shoes at its branches so they can be cleaned and distributed to needy South Carolina residents.
In addition, for every two pairs of shoes collected during the campaign, South Carolina Federal will purchase one new pair of shoes for disadvantaged children in the area, up to 5,000 pairs.
All 23 South Carolina Federal branches will serve as drop-off sites. South Carolina Federal has partnered with Charleston and Columbia-area branches of the Salvation Army to implement this program.
South Carolina Federal devised the shoe drive to address an often overlooked need among the youngest citizens of the state, many of whom are severely impacted by low income levels. South Carolina has a higher percentage of residents below the poverty line than the national average.
The shoe drive is supported by TV, radio and outdoor advertising, and public relations, and through the efforts of more than 450 employees and 140,000 members.