American 1 Women's Expo a Hit
JACKSON, Mich. -- American 1 Federal Credit Union's fourth Fall Women's Expo is becoming a local favorite.
The event drew a record breaking 1,200 attendees and 80 vendors to the Jackson Fair Events Center.
The free expo, which is open to the entire community, is held twice a year in the spring and fall and helps the credit union appeal to its strong female demographic.
Designed to be a day out for area women to focus on themselves and make personal improvements to their lives, American 1 FCU teams up with vendors that showcase women-focused products and services ranging from travel, beauty and health to crafts and more. Area restaurants provide free taste testing and prizes included the chance to win a $150 gift card shopping spree just for attending.
In addition to promoting the expo via local radio stations, newspapers and in all nine of its branches, American 1 provided promotional materials to all 80 vendors so they could spread the word to their customers.